Big ambitions for Mitsubishi

Mitsubishi has announced ambitious plans to increase sales by 50% in Australia and other international markets, which it plans to achieve through a number of new releases targeted at people looking to buy or lease a car.

Mitsubishi stop lights

Sales growth target

The Mitsubishi Motor Corporation is one of Japan’s leading car makers and has achieved significant success worldwide, but the company feels it can do even better, particularly following the loss of its United States market share over the last decade. The ASEAN region and Australia have been highlighted as areas for sales and profits growth, with president Osamu Masuko explaining that MMC is planning on 100,000 sales in Australia – a 50% increase on current figures. Australia has been targeted over other developed nations due to its robust economy.

Targeted models

Some of the new Mitsubishi models released this year that the company will be pinning its hopes on include new versions of the Mirage and the Outlander as well as the eagerly anticipated Outlander plug-in hybrid scheduled for 2013. Models such as the ASX and Triton are big sellers in China, and a number of joint ventures with other auto manufacturers could also see Mitsubishi’s profits improve in other parts of the world, with the Outlander being produced in Russia at a plant co-owned with Peugeot and Citroen.

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