CR-V set for sales comeback

Falling sales of the Honda CR-V have led the manufacturer to rethink the ageing model’s design and find ways to make it more appealing to car buyers and employees choosing novated lease vehicles.

Struggling model

The Honda CR-V was a major seller on its launch in 2007, but increasing competition and supply issues following the disasters in Japan and Thailand in 2011 have been cited as reasons behind its failing performance, as well as its older design. Only 2,668 models were sold in Australia in the first nine months of 2012, compared to more than 12,000 during its first year and 12,000 units of its strongest contender, the Nissan X-Trail – another model launched in 2007. In order to reclaim its 1,000 sales average per month, Honda Australia has committed to revitalising the brand for today’s crowded SUV segment.

Fourth generation CR-V

The fourth generation compact Honda CR-V will be launched in mid-November 2012 in Australia, rejuvenated with fresh exterior styling, increased performance and specs and a lower entry price, the latter of which could be crucial to its success against the Holden Cruze, Mazda3 and Toyota Corolla. The model will feature two wheel drive for the first time in the CR-V, which is hoped to attract new buyers, while the 4WD option will remain for returning Honda customers.

Novated lease vehicles in Broome

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